Nature and Characteristics of a Marketing Plan Research Proposal

Nature and Characteristics of a Marketing Plan - Research Proposal Example According to Longenecker et al. (2005, p. 295), after a marketing plan is presented in written form, it serves as an orientation for the achievement of coming operations. Needless to say, a marketing plan permits the marketer to penetrate the marketplace with an awareness of opportunities and challenges. On the other hand, a business plan gives a wide preview of the organization, which includes the employees, geographical location and goals and missions (Pride et al 2011, p. 301). The business plan provides lenders and creditors with essential information to establish whether the business is feasible, financially stable and in a position to bring profits. Just like a marketing plan, a business plan gives the strategy of value generation (Pride and Ferrell, 2012, p. 342). Marketing Plan Structure and Elements A marketing plan can be offered in diverse ways. Many organizations require a printed marketing plan since a marketing plan is big and can be multifaceted (Pride and Ferrel, 2006, p. 253). Information about the task and action obligations may be misplaced if transmitted in words. In spite of the marketing plan presentation approach, some elements are frequent in most marketing plans (Payne, et al., 2011, p. 276). They include â€Å"defining the business mission, performing a situational analysis, defining objectives, delineating a target market, and establishing components of the marketing mix† (Pride and Ferrell, 2012, p. 332). Additional components contained in a marketing plan include â€Å"budgets, implementation timetables, required marketing research or elements of advanced strategic planning† (McDonald and Wilson, 2011, p. 312). According to Walker et al. (2005, p. 156), choosing a substitute to follow is dependent on company viewpoints and traditions. The selection is also dependent on the instrument used to make the resolution. Organizations have one or two viewpoints when they anticipate profits. They either trail proceeds immediately or aim to amplify their market share and then trail the earnings (Knight, 2004, p. 167).

Imperialism from 1700 to 1900 Essay Example for Free

Imperialism from 1700 to 1900 Essay From 1700 to 1900, the world was expanding. Many countries took on a expansionism type known as imperialism. Countries such as England used the British East India Company to conquer parts of Asia. America used imperialism to spread their rule westward, known as Manifest Destiny. They both used this tactic as migration. During these encounters, many factors stayed the same, but also differed in some ways. In the 19th century, the Americas were finally free of British control, and decided to spread their nation westward, past the Appalachian mountains to the pacific ocean. These people who traveled were called pioneers, exploring the frontier of America. Along the way, they came across Native American civilizations and tribes. Although the Native Americans were welcoming, the pioneers took advantage of them, through their resources. They eventually lead to the endangerment of the buffalo. They depleted many other of their resources, which caused the Native Americans and pioneers to attack one another. Battles such as Little Bighorn and the Wounded Knee massacre are just two known ones. The pioneers ended up killing off many of the natives, which was known as the French and Indian war, and although many Native Americans still survived those attacks, to this day most of them are force to live on reservations. The Americans then started giving away land in the midwest, that used to be owned by these tribes. The Homestead Act encouraged people to go out west and take land given by the government. The land was typically 100 plus acres. The British initially entered India in the 18th century with the East India Company with the sole thought of its trading and financial benefits. By the beginning of the 19th century, however, ulterior motives started to appear. The British were, technically, the ruling governors of India, but before then, had only been concerned with making money. Now, however, the British began trying to expand their territory and the idea of responsible trusteeship came about. The British, along their conquests, destroyed much of Indian culture and replaced it with their own. The British did however, like the idea of the caste system in separating the people, and so let that remain in tack to remain in control of the population. India became a major trade hub in Asia due to this. British rule also modernized India, bring new  technologies and such there, known as cultural diffusion. And so, the Natives had to stay on their reservations while America expanded. America continued their idea of Manifest Destiny all the way to the Pacific. As for the British, the Indian culture was destroyed and changed to the British way of life.

IndyCar Racing - We Need Speed :: Argumentative Persuasive Topics

Every year on Memorial Day auto racing fans around the world wake up in anticipation to see the most famous race in the world. The Indianapolis 500 is an annual IndyCar race that has been run since 1916 at the Indianapolis Motor Speedway. It is a race of great tradition that is supposed to represent the fastest racers in the sport at the fastest raceway in the sport. However, Tony George, President of the Indianapolis Motor Speedway and the IRL, is changing everything about the race and the sport. This year at Indy, Tony George and his Indy Car Racing League (IRL)) broke a long standing tradition at Indy and forced another race to occur on the same day. In Michigan the US 500 was raced on the same day by members of CART (Championship Auto Racing Teams) in protest to the IRL. It was the first time another race was held opposite of the Indy 500. There were a record 17 rookies starting at Indy because many of the more experienced drivers were racing at Michigan. There was only one driver in the race who had won at Indy before. The IRL had dramatically changed the Indy 500. The IRL and CART are two racing leagues with opposing views on where the sport of auto racing is going. CART is supporting the way the sport has been progressing in recent years. That includes trying to increase the speed of the cars at whatever means possible. The IRL was formed a few years ago under the direction of Tony George. He is trying to make the sport less expensive and safer by using different motors /chassis and slowing down speeds. Racing has always been about going faster than the next driver. It was about trying to beat course records and lap speeds. But if Tony George has his way, all course speeds will be reduced due to switching from turbo Indy V6 engines to normally aspirated V8's. The result is less horsepower, thus slower speeds. Records would never be broken, and the sport would lose some of its appeal. Racing has always been a strive to go faster; there is no real reason to change it now. One of Tony George's justification is that the sport would become safer. That is not true. The difference would not be much . The fatality rate for a 230 mph crash, and a 210 mph crash, is not that much different.

Essay --

As early as 2010, 35.7% of adult Americans are obese, which is the highest level of obesity in the history of the United States. There are a number of environmental factors that contribute to obesity, the majority being the number of fast food restaurants and the recent outbreak of binge eating. Evidence shows that bingeing on sugary, tasty foods increases dopamine in the brain and in doing so possesses addictive habits. Apparently there have been several psychological and biological similarities between food addiction and drug dependence including loss of control and craving. One of the articles will look at environmental factors that might contribute to the obesity epidemic, and it will also compare the medical similarities and differences of drug dependence and food addiction. Growing rates of overweight adults and obesity have prompted the comparison between the uncontrolled intake of food and drugs. It has been smart to follow biological concepts from addiction to explore obsessive food seeking; a model is needed to understand how food and drugs differ in their ability to control behavior. Another article will look at the difference and commonalities in the behavioral responses to food and to drugs of abuse, with the goal to identify and new treatments for drug addiction or obesity. One of the articles also focuses on eating disorder behaviors and posttraumatic stress. It states that this article was the first to reveal the relationship between PTSD and the occurrence of eating types of food such as sugar sodas and fast food. It mentions that the study had articulated mechanisms and behavioral pathways of how trauma and post traumatic stress can cause an increase in the causes of death in the United Sta... ...ect the impact of food addiction understandings on obesity and obese peoples. Studies found that seemingly strong public acceptance of neurobiological clarifications of obesity and overeating can co-exist with the view that individual choice is the major cause of obesity. Obese people were more likely to support the opinion that obesity characterizes an addiction to certain foods. The apparent disappointment of neurobiological explanations of overeating and obesity to change public views toward obese people and the treatment of obesity advises that these descriptions have not yet had the beneficial influences assumed by their supporters. As the idea of food addiction is established, its supporters need to pay greater attention to its effects on shame, treatment and policy and to assessing whether its net influence on public health is likely to be harmful or helpful.

Industralization after Civil War Essay

After the Civil War, the United States became much more industrialized society. Between 1865 and 1920, industrialization improved American life in many ways, transforming it into a modern industrial society but also created problems for the American people. Three major improvements that contributed to the United States economy were the railroads, factories and immigration. Railroads during the period of the industrial revolution were good throughout the north and were supported by the federal government to help build the north into achieving a prosperous economy. The railroads made transportation of goods and products easy, cheap and reliable. The steel industry made the expansion of the railroads possible and by the 1900’s, Carnegie made great contributions to the business world, enabling railroads to connect to seaports, cities and industrial centers. Urbanization and Immigration began around the 1870 and the 1920’s. Immigrants migrated to cities like New York, Chicag o and Boston. Approximately 25 million people migrated to the U.S and they contributed to the growth of the cities and new technologies. They worked low- paying factory jobs and overcrowded neighborhoods, moving the middle class out of their communities (Shultz, 2014). While great accomplishments took place during this period, it also affected different people like African Americans, Farmers, Children, Women and Immigrants. African Americans faced many challenges in terms of freedom and acceptance from the old to the new south. In the old south, they were slaves working day and night with no rights. After the civil war, during the reconstruction their lives improved, being freed with rights such as the 14th- and 15th amendments that granted them citizenship and the right to vote. However in the â€Å"New South† their rights seemed meaningless because of the Jim Crow laws, violence and the lack of their voting rights. The Jim Crow laws they prohibited them from attending the same schools as whites and sitting in the same areas in restaurants, which increased the racism of  blacks and whites. Children were also affected while this time due to the high demand for them to work in factories was great. Many children started at the age 14, but would be hired form age 6, who usually worked tedious long hours. By the end of the 1800’s, child labor laws were passed, but employers ignored the laws, and the number of child factory workers increased (Shultz, 2014). Children were great at doing this task because they accepted low pay, didn’t complain about the wages, and were able to fit in small in cracks that the average man and women couldn’t do. The economy of the south wasn’t very strong due to the fact, profits were made because l abor was unpaid, and the limited crops planted were cotton, tobacco and sugar. Some of the natural resources of the south included farmland, water power, steam power coal, iron and oil. Agriculture was the primary source of employment; while textiles and steel industries became prosperous in the south after the civil war (Weightman, 2007). Many sharecroppers faced hardships and sharecropping became unprofitable for workers because they were uneducated, and cheated by the landowners that owned the supplies. Fresh produce began to be in great demand once refrigerated railcars were introduced. References Ashton, T.S. The Industrial Revolution: 1760-1830. Oxford: Oxford University Press, 1997. Schultz, Kevin: 2014 U.S History since 1865 Volume 11: pg. 291, 311-320 Weightman, Gavin. The Industrial Revolutionaries: The Making of the Modern World, 1776-1914. New York: Grove Press, 2007.

Leo Soul Mates Scorpions Essays

Leo Soul Mates Scorpions Essays Leo Soul Mates Scorpions Essay Leo Soul Mates Scorpions Essay The beauty of a Scorpio woman is exceptional, mysterious and totally magnetic. She knows that and is proud of herself. She will control her wish to dominate and will let a man lead in a relationship, atleast during courtship. She knows how to hypnotize a man and gets successful, more often than not. Dont expect a Scorpio female to rush into your arms in front of a thousand people and shout her feelings at the top of her voice. Instead, she will come close to you, glance at you in a sensual way and whisper the most romantic words in a seductive tone. If you are not sincere with your feelings, dont even try to get close to a Scorpio girl. With those beautiful, penetrating eyes of hers, she can read exactly what is on your mind. She can easily make out your real intentions, so Dont Flirt. It will amount to insulting her and I assure you, insulting her is not at all good for your health. Even when her tone is soothing, her disposition kind and her smile generous, she can be planning the most powerful retaliation. When a Scorpio woman is insulted or gets hurt, her fury knows no bounds. Then, she can become the most hard-hearted and most sarcastic person on this earth. If she loves with fierce devotion, she hates with devastating malice. If you are really in love with her, then you need to know more about her. She has a very hypnotic gaze and the moment her eyes meet your, you will go tumbling down in her deep passion. Being noticed by a Scorpio female definitely gives a boost to a mans ego. She needs a man who is stronger than she is and weakness in him wont get her sympathy at all. He will be expected to behave like a real man, who can dominate her and make her proud. At the same time, he should respect her individuality. He should be better looking than average, with an intellect, philosophical and totally masculine. He must also be ambitious and able to handle tough situation with poise. After she gets committed, a Scorpio female will shower you with all her love and attention. Her whole life will start revolving around you and she will be extremely loyal and exceedingly passionate. She is passionate with everything that is related to her. It is almost impossible for her to have neutral feelings. Either she will deeply cherish or fiercely hate. If any of the feelings are not experienced, she will become completely indifferent towards it. Scorpio women, however, never let these feelings show. Her expression will always remain neutral, betraying nothing. Her anger is very bad and its better to get out of her way when it gets out of hand. Her characteristics profile will make her storehouse of secrets, but people wouldnt know any of hers. Her personal life will be out of bounds for everyone. At the same time, she will never tell the secrets that have been confided in her, not even to you. Even with you, she will have a private part and its better not to pry. That does not mean she is dishonest. Infact, she will be so brutally honest that, at times, she may hurt people in the process. Like a typical Scorpio, she will choose her friends very carefully and the credible ones will remain with her throughout her life. She will never maintain a relationship with unworthy people. Determination and will power are her basic personality traits. She can use them anytime to come out of anything that is negative. If you have been able to win the true love of a Scorpio female, you can be sure you will never feel lonely again. She will be totally devoted to you and even if you two dont get married for any reasons beyond your control, her love for you will not change. She is one of those who believe in the phrase Till Death Do Us Apart. Rather than overshadowing her husband, she believes in supporting him. Behind every successful man, there is a woman; this idiom is perfect in case of the husband who has a Scorpio wife. For her, the future, the happiness and the dreams of her husband hold the supreme importance. She will always defend him fiercely in public and wont take nicely to anyone taking advantage of him. She will always encourage him to reach for the stars, build his courage and never let him turn back from midway. Scorpio women love their homes and keep them spic and span. Now comes the dangerous part. A Scorpio girl is extremely jealous and fiercely possessive of her loved ones. She is prone to suspicions; so dont give reasons to be doubtful of you. On the other hand, you will have to control your jealousy, since she will be attracting a lot of members of the opposite sex. She also dislikes being possessed by anyone, including you. In such a scenario, just remember that a Scorpio woman will always be loyal and devoted to you, even in the worst of circumstances. And then, you know you cannot leave her and it is better to adjust to such a trifle thing. Nobody walks away from a Scorpio, right? As far as money is concerned, she will enjoy it whether she saves it in a piggy bank or splurges it on luxurious things. She is very conscious of her social standards and will never compromise in case of status. She likes power and will sacrifice money and many other things for it. She seems to be very practical, but inside she is very emotional. Like all Scorpios, she will not see any viewpoint in case of her own emotions. A Scorpio female has a sense of fairness and justice. If you dont wish her good morning one day after a fight, she will do the same for the next four days. The same goes for generosity also. If you do one kind deed for her, she will do four in return. As a mother, she will extremely possessive of her children and will care for them. However, she may not express her love openly and this is something you will have to teach her. She will make them independent, fair, strong and proud of themselves, the way she is of them. She will encourage them to develop their innate talents and make sure they dont go unnoticed. A Scorpio woman can drown you in her passion. But then, she can also bring you to safety when the raft becomes too dicey. She can provide you her calm and steady support in the worst of circumstances. Once you win her love, you will never be lonely again. Your food will be perfectly baked and she will grind fresh coffee for you. You will always come back to a spotless home, radiating with the aura of her magnetic personality, the charm of her deep beauty and the warmth of her everlasting love!

Essay Plan Mhmi

Essay Plan Mhmi Essay Plan Mhmi Outline project To achieve this MHMI higher, I reviewed a case study based on a family dealing with a member suspected of developing dementia. To finish this project successfully I produced a plan, researched information on legislation, attitudes and provision relevant to dementia and completed course units. I developed and structured my work and produced a report that helped me understand the family’s feelings and needs. 64 Review the case study including: Plan This planning was effective in relation to the timescale as I was able to set out deadlines and pace myself ensuring I had time to reflect. However after class discussion the deadlines were revised. My work was completed and on time: to the first timescale. This gave me extra time to review my work and change if I felt I could enhance my report. Aims and objectives were done to enable me to pass the higher; however I did find this section interesting and made me think how I would actually achieve my aim instead of it being an automatic action, common sense really. I feel I met all my aims and objectives apart from book research as it was too easy to gather information from the internet also interviews were very informative. Research based report This section gave me a greater understanding of what provisions were available through community care and how this has enhanced lives. How the service user is center focus. Legislation on the other hand was difficult to grasp re government documents however several sites offered the information in â€Å"Layman’s terms† allowing the general public a good understanding of the mental health acts, and benefits available. Public attitude has changed but feel it needs to come a long way yet after reading reports through my internet searches. Was happy to see how many high profile individuals are highlighting dementia; to one day this will be spoken of as cancer is. Resource’s in this subject was overwhelming to the fact you felt you were drowning in formation so was hard to pinpoint the most relevant. Through this section I was a little confused with referencing the internet. Case study report Being Robert was easy, I spoke to my father regarding his emotions and thoughts, his acceptance or not that my grandmother was showing signs of dementia. However the CPN was more like going through a tick list after discussion with a former CPN for me this was a detached role. After spending the past year at college gaining an in-depth knowledge of care and the needs of individuals with dementia I am quite confident I fulfilled Mary and Jacks needs both physically and emotionally. During In placement I was able to observe individuals in first stages of dementia this improved my understanding on a basic level e.g. from one week to the next this lady had forgot whether she liked tea or coffee, on a cold day she came in without a jacket then when she left she couldn’t understand why she would of left without a jacket. Yes this experience helped with case study. Conclusions and recommendations (Exam) Was apprehensive prior to the exam, had enough information in my 200 words. However once the exam started with my gained knowledge over the past year and the key words I felt I was confident with the work I produced. I was very aware of the time scale and hoped I would have enough time to complete. The word count for the exam put me under tremendous pressure and this effected my concentration as was so frightened I didn’t go over and fail. I feel this was undue pressure as within a 2 hour period you could only write so much. I answered this question previously and kept my word count down and practiced handwriting this a few times to get my speed up. I would recommend

How To Make a Model of the Lungs

How To Make a Model of the Lungs Constructing a lung model is an excellent way to learn about the respiratory system and how the lungs function. The lungs are respiratory organs that are vital to the breathing process and necessary to acquire life-giving oxygen. They provide a place for gas exchange between air from the outside environment and gases in the blood. Gas exchange occurs at lung alveoli (tiny air sacs), as carbon dioxide is exchanged for oxygen. This oxygen is then delivered to the tissues and cells of the body by the circulatory system. Breathing is an involuntary process that is regulated by a region of the brain called the medulla oblongata. Building your own lung model will help you to gain a better understanding of how the lungs work! What You Need Scissors3 Large balloons2 Rubber bandsElectrical tapePlastic 2-liter bottleFlexible plastic tubing - 8 inchesY-shaped hose connector Heres How Gather together materials listed under the What You Need section above.Fit the plastic tubing into one of the openings of the hose connector. Use the tape to make an airtight seal around the area where the tubing and the hose connector meet.Place a balloon around each of the remaining 2 openings of the hose connector. Tightly wrap the rubber bands around the balloons where the balloons and hose connector meet. The seal should be airtight.Measure two inches from the bottom of the 2-liter bottle and cut the bottom off.Place the balloons and hose connector structure inside the bottle, threading the plastic tubing through the neck of the bottle.Use the tape to seal the opening where the plastic tubing goes through the narrow opening of the bottle at the neck. The seal should be airtight.Tie a knot at the end of the remaining balloon and cut the large part of the balloon in half horizontally.Using the balloon half with the knot, stretch the open end over the bottom of the bottle.Gently pu ll down on the balloon from the knot. This should cause air to flow into the balloons within your lung model. Release the balloon with the knot and watch as the air is expelled from your lung model. Tips When cutting the bottom of the bottle, make sure to cut it as smoothly as possible.When stretching the balloon over the bottom of the bottle, make sure it is not loose but fits tightly. Process Explained The purpose of assembling this lung model is to demonstrate what happens when we breathe. In this model, structures of the respiratory system are represented as follows: plastic bottle chest cavityplastic tubing tracheaY-shaped connector bronchiballoons inside bottle lungsballoon covering the bottom of bottle diaphragm The chest cavity is the body chamber (bounded by the spine, rib cage, and breast bone) that provides a protective environment for the lungs. The trachea, or windpipe, is a tube the extends from the larynx (voice box) down into the chest cavity, where it splits into two smaller tubes called bronchi. The trachea and bronchi function to provide a pathway for air to enter into and exit the lungs. Within the lungs, the air is directed into tiny air sacs (alveoli) that serve as the sites of gas exchange between the blood and external air. The breathing process (inhalation and exhalation) relies heavily on the muscular diaphragm, which separates the chest cavity from the abdominal cavity and works to expand and contract the chest cavity. What Happens When I Pull Down on the Balloon? Pulling down on the balloon at the bottom of the bottle (step 9) illustrates what happens when the diaphragm contracts and the respiratory muscles move outward. Volume increases in the chest cavity (bottle), which lowers air pressure in the lungs (balloons inside the bottle). The decrease of pressure in the lungs causes air from the environment to be drawn through the trachea (plastic tubing) and bronchi (Y-shaped connector) into the lungs. In our model, the balloons within the bottle expand as they fill with air. What Happens When I Release the Balloon? Releasing the balloon at the bottom of the bottle (step 10) demonstrates what happens when the diaphragm relaxes. The volume within the chest cavity decreases, forcing air out of the lungs. In our lung model, the balloons within the bottle contract to their original state as the air within them is expelled.

Edit essay 1 Example | Topics and Well Written Essays - 500 words

Edit 1 - Essay Example Since childhood my parents taught me to treat needy people with respect and to always thank god for the blessing I have and not to lust for what other people have. They even taught me to work hard to reach my goals without violating any law or other individual’s position. I always wanted to become a lawyer so I can have both the law and the power in hand to protect human rights and help improving their life positively whenever possible. I was not able to achieve my dream because laws in the United States are different than the laws in United Arab Emiratis. Due to this I decided to study International Studies and focus on both global security and human rights in the Middle East. There are only a few specialists that focus on human rights in the Middle East. This encouraged me to become attached with learning more about human rights in different region in order to become an expert and compare and contrast between laws governing human rights in different nations. This will help me in my career to introduce new ideas about human rights and I will be able to help to decrease the conflict taking place in Middle East. This will even enable me to teach others about human rights and its importance. It will even help me promote that Islam and Quran is based on justice and protecting other rights. I was a part of the Introduction to human rights course during spring semester of 2014. This increased my awareness on the issues of Immigration and refuges in the U.S, human trafficking, gay rights, minority rights, race, human identity, religious identity and many other human rights issues. One of the topics that attracted me was the rights of the disabled. I believe that the most difficult idea for humans to understand is the cultural differences between individuals and the role it plays in governing human rights. I even realized that it’s hard to agree on one human right document that promotes similar rights, especially that traditions, culture and religion

Glastonbury music festival tickets Essay Example | Topics and Well Written Essays - 1500 words

Glastonbury music festival tickets - Essay Example Comparing this to the model characterized as efficient equilibrium, where utility functions increase continuously, efficiency appears not to have been a part of the outcome for this particular event. This paper aims to analyse and compare the varied macroeconomics pricing mechanisms as well as the applicable strategies on ticket allocation, all in a bid to determine the best mechanism that would assist work toward a Pareto efficiency balance for this record-breaking event. The general price theory associates the price of a commodity to vary directly with the value of the commodity (Besanko Braeutigam 2013). The theory further draws an analogy between the value of a commodity and its scarcity or ease of its availability. In a market situation, sellers aim at an optimal price for their commodities while buyers to the contrary opt for minimal price set on commodities. In an average or normal situation, it is the intersection between the two varied prices that ensures that markets are cleared without any excess or surplus on either side. A market clearing condition is thus achieved whenever the supply of commodities equals or meets the total quantity of goods or commodities demanded. For the ticket prices set for the Glastonbury music festival, the price was not at a market clearing level since the demand for tickets by willing buyers overwhelmed the amount of tickets available for sale. Under pure exchange price theory, a trader should be able to balance his endowment in the market with his possessed commodities. With such a balanced allocation of endowments and possessed commodities, Pareto efficiency as outlined in Besanko Braeutigam (2013), may be said to have been achieved which was not the case for the music event. The different strategies or economic paths available and apparently of best application to the sale of Glastonbury music festival tickets, and preferably retain or enhance efficient equilibrium have varied merits

Cloud Security and Privacy Issues Research Paper

Cloud Security and Privacy Issues - Research Paper Example The purpose of this literature review is to outline some of the important security aspects which are discussed in other researches. These days the use of cloud computing has become an attractive trend. Many organizations at the present use clouds to manage their business operations. However, there are several security issues attached with cloud computing. Cloud computing is an up-and-coming paradigm, which guarantees to make the utility computing model broadly implemented by using Virtualization technologies. Additionally, an increasing number of business organizations have begun offering and utilizing cloud-enabled architectures and services. On the other hand, the progression of cloud computing creates a number of new challenges to existing techniques and approaches to build up and change software intensive systems. In this scenario, outline a number of security issues in a cloud computing environment. These problems and issues comprise physical security, data security, middleware safety, application security and network security. However, the key goal is to effectively store and administer data that is not managed by the owner of the data. In addition, the previous researches have focused on specific areas and aspects of cloud computing. Especially, those researches have assessed such issues in a bottom-up approach to security where we are operating on little issues in the cloud computing arrangement that we hope will resolve the bigger issues and complexities of cloud security (Hamlen, Kantarcioglu, Khan, & Thuraisingham, 2010). Initially, they have shown that â€Å"how can we protect data, information and documents that can be published by a 3rd party organization. After that, they have shown that how to protect co-processors and how they can be utilized to improve security. This research lastly discussed how XACML can be established in the Hadoop atmosphere and in protected federated

What Is It about 20-Somethings by Robin Marantz Henig Essay

What Is It about 20-Somethings by Robin Marantz Henig - Essay Example Instead of following a course of life in stages, people are beginning to find confusion in the fact that stability cannot be defined during adulthood anymore, in fact, increasing number of people are going back to school regardless of the age. According to different views, the problems of the 20-somethings can mirror the problematic state of the society such as lack of good jobs that can support new and young families. In fact, people in their twenties often change jobs before reaching adulthood (Par 1-6). There are different studies related to the 20-somethings. One of the said studies was undertaken by Jeffrey Jensen Arnett of the Clark University in Worcester, the 20s should be considered as a â€Å"distinct life stage† referred to as emerging adulthood. He compared the need for the new stage in the recognition of the stage of adolescence a century ago. People ages 18 to late 20s have similar actions of continuously seeking for their own niche in the socio-cultural structure in terms of job, personal relationships and livelihood. Exploration of â€Å"a sense of possibility† summarizes the different components of the psychological profile of the 20-somethings prior to age 30 which is considered as the deadline. It would be helpful to understand the said stage by segregating it but the said action can also result in repercussions not only for policymakers but for the young and emerging adult themselves (Par. 7-12). Arnett faces criticism and contradictions with regards t o his point of view but using his 10-year research to make his case, he was able to get the attention of some developmental psychology experts (Par.13-21).  

Report in Consumer Behaviour Essay Example | Topics and Well Written Essays - 500 words

Report in Consumer Behaviour - Essay Example But coming to the festival is not an easy task it involves a decision, fair bit of travel, standing in long queues and the determination to stay in a city of music and music loving people. Motivation plays a pivotal role and getting people to the festival (Motivation, Mood and Involvement, n.d). People have different acquired needs and in order to fulfil these needs they perform different actions. When a need is unfulfilled it creates tension and the drive towards the goal. Similarly, in our case, people who are fond of music have many unfulfilled needs such as somebody wanted to be a singer but could not likewise someone else might want to become a guitarist but cannot due to different reasons. Furthermore, others may have a need to listen to quality music, attend a concert, see a live performance and feel the excitement of dancing to music with thousands of other music lovers. Therefore, when these needs are not fulfilled people turn to social events such as the Glastonbury festival, to feel better, even if their ultimate goal cannot be reached. They will substitute their ultimate goal with a new goal and hence will feel relieved by accomplishing the newly set goal. As a result, a positive motivation is created towards the goal, i.e. the festival. Similarly, some people may have emotional motives to attend the festival yet others may be pulled towards it due environmental arousal (Schiffman & Kanuk, 2004). This can be explained using the Maslow’s hierarchy of needs, people have ego and social needs to cater to (Maslow, 1943). Attending the world’s biggest performing arts and music festival may fulfil the ego needs of some die hard music fans. Likewise, others may end up coming to the festival because of their social needs, such as peer pressure and affection (Maslow’s Hierarchy, 2009). On the other hand, when the needs of people are not fulfilled

What Is It about 20-Somethings by Robin Marantz Henig Essay

What Is It about 20-Somethings by Robin Marantz Henig - Essay Example Instead of following a course of life in stages, people are beginning to find confusion in the fact that stability cannot be defined during adulthood anymore, in fact, increasing number of people are going back to school regardless of the age. According to different views, the problems of the 20-somethings can mirror the problematic state of the society such as lack of good jobs that can support new and young families. In fact, people in their twenties often change jobs before reaching adulthood (Par 1-6). There are different studies related to the 20-somethings. One of the said studies was undertaken by Jeffrey Jensen Arnett of the Clark University in Worcester, the 20s should be considered as a â€Å"distinct life stage† referred to as emerging adulthood. He compared the need for the new stage in the recognition of the stage of adolescence a century ago. People ages 18 to late 20s have similar actions of continuously seeking for their own niche in the socio-cultural structure in terms of job, personal relationships and livelihood. Exploration of â€Å"a sense of possibility† summarizes the different components of the psychological profile of the 20-somethings prior to age 30 which is considered as the deadline. It would be helpful to understand the said stage by segregating it but the said action can also result in repercussions not only for policymakers but for the young and emerging adult themselves (Par. 7-12). Arnett faces criticism and contradictions with regards t o his point of view but using his 10-year research to make his case, he was able to get the attention of some developmental psychology experts (Par.13-21).  

Terrorism Act 2000 Essay Example | Topics and Well Written Essays - 2000 words

Terrorism Act 2000 - Essay Example All the criticisms have been centered round the very basic issue of definition of the term 'terrorism'. This paper details some of the contradicting views on the definition of terrorism. The definition of terrorism has been exhaustively dealt with by section 1 of the Terrorism Act 20001. Under Section 1 of the Terrorism Act, 2000 the term 'terrorism' is defined to include "any specified action, the use or threat of which is designed to influence any government or to intimidate the public in order to advance a political religious or ideological purpose" (James Hammerton)2. The use or threat of action which involves the use of firearms or explosives will be deemed to be terrorism whether it is designed to influence the government or not or to intimidate a section of the public. The definition as provided for in section 1 of the Terrorism Act, 2000 thus includes an action that satisfies result under subsection (2), intention under subsection (1) (b) and motivation under subsection (1) (c). However it has been specifically provided that where the action involves there is no relevance of the intention3. The major criticism against this exhaustive definition brought into force by the Terrorism Act 2000 is that it has the effect of making a serious assault on the civil liberties. This criticism is leveled on the ground that the definition covers even those who voice support for armed resistance against suppressive regimes and even those who organize mass faxing to register their protest against the government. The report from University of Essex describes the definition as too wide devoid of the clarity required for the criminal law.4 The same report points out that Amnesty International and the Parliamentary Joint Committee also have a similar view on the definition of the term 'terrorism'.5 It has been pointed out that the Terrorism Act, 2000 does not cite any specific offence of committing an act of terrorism, as has not been the case with the legislation in many other jurisdictions. Here in the case of Terrorism Act the tacit legal assumption is that the existing offences under any other criminal law would cover the terrorist attack under Terrorism Act. However this may give rise to a situation that the acts or conducts which are ancillary to the terrorist acts would be "criminalized in many situations in which analogous conduct ancillary to other criminal activity would not be". The following cases will clearly illustrate this point It is considered as an offence under section 56 of the Terrorism Act, 2000 to direct a terrorist organisation at any level. This act at a very low level may not be subjected to the wider scope of terrorist attack "It is an offence under section 38B of the 2000 Act, as inserted by the Anti-Terrorism, Crime and Security Act 2001, for any person to fail to disclose as soon as reasonably practicable any information which he knows or believes might be of material

Legal Compliance Paper Essay Example for Free

Legal Compliance Paper Essay In order for a business to succeed, management needs to identify and comply with the laws and regulations in their area. Management needs to keep in mind that laws vary from state to state. Additionally, as laws are constantly changing, management needs to regularly update their company standards in order to comply with these ever changing laws. In the case of Baderman Island, the company first began its renovations in 1988 (Virtual Organizations Portal, 2012) the lighthouse was purchased in 1932. Since 1988, the company had to modify or change their business procedures in order to comply with laws and regulations. Legal compliance challenges that Baderman Island and other companies may have faced include employment laws, tax laws and regulations, property laws, finance laws and environmental laws. If a company does not comply with the laws and regulations in place, a company risks lawsuits, fines and possible company closure. Therefore it is imperative for a company such as Baderman Island to acknowledge the possible compliance challenges and reduce the liability of those compliances challenges. Legal Compliance Challenges Baderman Island Resort, will be expanding its operations and we believe as a team that some of the legal compliance challenges the organization will encounter are linked to Title VII of the Civil Rights Act of 1964, the Equal Opportunity Act (Affirmative Action Act). The organization has to ensure the selection process and promotion process, the designing of the training and implementation of the training for the employees are taken into consideration to mitigate risk (Jackson Mathis, 2008, Chapter 9, Training  Human Resources). In addition to the selection, promotion and design of the training; Baderman Island Resort has to ensure that the 80% Rule is followed and that an environment of disparate impact and treatment is not created to reduce risk (Moran, 2008, Chapter 2, Selection). Baderman has also advised its employees and the public, that they will be hiring and training employees to speak Spanish and French to develop a better relationship with their international clientele (University of Phoenix, 2014). A blog is being used as customer relationship management tool to identify areas of concerns and opportunities. The HR department and executive management team need to review what a bona fide occupational qualification means, in the areas that they are planning to expand and mitigate risk. The organization operates in the hotel and resort industry environment in order to have sustained growth; legal compliance challenges have to be understood, researched and communicated. The legal compliance challenges can have a direct impact on their cash flow, for example, if Baderman Island Resort was found guilty of race discrimination of Title VII Civil Rights Act of 1964, in 2006, the organization would be liable for paying $27,000 (Moran, 2008, Chapter 2, Selection). Discrimination and other non-compliance issues always present a possibility for legal ramifications, therefore management must constantly be aware of different methods to reduce liability. Options to reduce liability With the expansion of operations that Baderman Island Resort will be making, there will be a few different challenges that will take place and options that will help to reduce the liability of the company. Thorough and accurate training is one of Baderman Island’s primary concerns. Knowledgeable and impartial trainers not only help pave the way for new employees and continuous training, but they also represent the company and its values. Proper training perpetuates good employees with a good grasps of key concepts and knowledge. Improper training could lead to mistakes, production loss, liabilities, and possibly injuries. Hiring and training multi-lingual employees that speak Spanish and French is a great idea, to help broaden the company’s customer base. Management would need to ensure that all shifts maintain an appropriate number of multi-lingual employees, dependent upon business and shift requirements. If the resort finds that additional  languages become a majority including addition multi-lingual employees would be recommended for customer satisfaction and fairness. Customer satisfaction is always the ultimate goal of Baderman Island Resort; therefore feedback plays a critical role in implementing beneficial changes. Allowing employees to provide feedback for management review helps employees feel important and valued. Customer feedback provides an opportunity for management to spot possible weaknesses and areas in need of improvement. With three different methods of feedback and review: management, employee feedback and customer feedback management increase the opportunity for positive changes and increased repeat business and increased revenue. How employment practice compliance systems could assist liability reduction By not only creating equal opportunity employment, but creating an environment in which every guest feels as they are special, Baderman Island Resort, desires to achieve harmony within the resort. We at Baderman Island Resort take great pride in our training system. This system of training allows us to ensure every employee is trained on how to treat others, better yet, how to react when situations arise. Our trainers have all been through rigorous standardized training to ensure every employee is equally proficient with our expectations. This training helps ensure compliance with Title VII of the Civil Rights Act. Training every employee with the same standardized system will help ensure everyone within the workforce is treated equally, regardless of race, sex, color, or national origin. This also includes the hiring process. By providing continuing training, Baderman Island Resort can help ensure hiring practices are also followed. Each of our employees that are fluent in another language receives a bonus due to the additional assistance they can provide our guests. Those who currently employed or in the process of being hired are offered free language classes, which will result in Baderman Island Resort keeping a multi-cultural workforce. These employees will also receive the bonus once they have become fluent in the chosen language. Continuing to educate our employees and hire the most qualified individuals will in a more responsible and caring workforce. A vast portion of Baderman Island’s success and lifespan is a direct result from complying with the laws and regulations in their area. The fact that Baderman Island has expanded since first opening its doors in 1988 and it has plans to continue to expand, reflects the constant attention to the  changing laws and regulations. Baderman Island will continue to be successful if management continues to analyze and reduce compliance challenges. References Jackson, J.H., Mathis, R.L. (2008). Home Resource Management (12th ed.). Retrieved from The University of Phoenix eBook Collection. Moran, J.J. (2008). Employment Law. Employment Challenges in the Business Environment (4th ed.). Retrieved from The University of Phoenix eBook Collection. University of Phoenix. (2014). Baderman Island Resort [Multimedia]. Retrieved from University of Phoenix, HRM420 website. Virtual Organizations Portal., Apollo Group, Inc., Baderman Island. (2012). eCampus: Login. Retrieved from https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/BadermanIsland/internet/index.asp

Explanation of Human Resource Planning in the workplace

Explanation of Human Resource Planning in the workplace These reasons have made Human Resource Planning to become a major objective in organizations. The process of Human Resource Planning include analysis of level of skill in the organization (skill inventory) analysis of current and expected vacancies due to retirement, discharges, transfers, prootions; sick leaves, leaves of absence or other reasons and analysis of current and expected expansions as pointed out by This also indicates that plan has to be made internally by the Human Resources for training and development of present employee, for advertising job opening recruiting and hiring new people. A good Human Resource Planning must respond appropriately to the rapid changing in the society and must go beyond forecasting to all aspect of Personnel Management. Human resource or manpower planning is of great important in the general development and growth of organizations. Thus personnel and Human resources experts, managers and practitioners have now made it known to management that adequate attention be given to it with a view to ensuring better use of other resources especially capital. Organisations have also realized that with increasing competition and complexity in business, more time should be devoted to effective human resources planning to achieve desired goals. Furthermore organisations have known that not only is the overall cost of human resources high , that human element is complex, unpredictable and sometimes difficult to develop or change unlike capital that is relatively easier to acquire, manager or control. Definition Human Resources Planning is defined as the process of assessing an organizations human resources needs in the light of organizational goals and changing condition and making plans to ensure that a competent, stable workforce is employed. The actual planning process will vary a great deal from organization to organization According to Walker, effective human resources planning is a process of analyzing an organization human resources needs under changing condition and development of the activities necessary to satisfy those needs. Walker sees human resources planning as two step processes, planning as they pertain to all aspects of personnel management. This will include for example planning with respect to desired organizational climate and development of staff reward and appraisal system appropriate to short range and long range organizational goals. This implies that help must be proactive and as well as reactive. Pattern states that Human Resource Planning is the process by which a firm ensures that it has the right number of people and the right kind of people in the right place at the right time doing things for which they economically most useful. Fayana (2002) emphasized that human resource planning deals with the systematic and continuing process of analyzing a firms human resources needs under mutating conditions and developing workforce policies suitable to the long-term effectiveness of the organization. It is a vital part of corporate planning and budgeting procedure since human resources costs and forecasting both effect and are affected by long-term corporate plans. Characteristics : Dynamic Activity : Manpower planning is a continuous or never ending process because the demand and supply of manpower are subjectto frequent change. It is dynamic activity. Development of Policies : It resultsin the development of policies, programmes and procedures for the acquisition, development, preservation and utilization of the organizations human assets. Inventory of Human : It includes the inventory of present human in the organization. The manager should know the persons, who will be available to him, for undertaking higher responsibilities in the near future. Objectives : Human resources in object should be most important aspect for the orabisation. Without object organization or company do not run and do not achieve target, market or goal. Objectives : Economic Development : At the national level, manpower planning is essential for economic development. It is particularly helpful in the generation of employment in educational reforms and in geographical mobility of talent. Helps fill the gap : Manpower planning identifies the gaps in existing manpower so that suitable training programmes may be developed for building specific skills, required in future. Promoting New Employees : The database available provides a comprehensive skill repertoire, which facilties for decision making as to the promotional opportunities to be made available for the organization. Forcasting on future : Human requirement must be important an effective for any organization of department. Without human resource organization do not run and other factor are useless. Focus of Human Resource Planning According to Bramham, Torrington and Hall, the process of matching future organizational requirement with the supply of properly qualified, committed and experience staff in the right place at the right time. These staff can be drawn from both the internal and external labour market This requires a focus on the following: An assessment of future product market trends and requirement. A specification of the type and numbers of staff required to satisfy these product market trends and requirement. An estimate of the type and number of staff likely to be employed by the organization in five years. A specification of the number/type of staff to be recruited or made redundant. A development plan for restraining and re-focusing existing staff and, if appropriate, for recruiting additional staff from the external analysis. A re-examination of broader business strategies in the light of this analysis. Need of Manpower Planning Manpower Planning is a two-phased process because manpower planning not only analyses the current human resources but also makes manpower forecasts and thereby draw employment programmes. Manpower Planning is advantageous to firm in following manner: Shortages and surpluses can be identified so that quick action can be taken wherever required. All the recruitment and selection programmes are based on manpower planning. It also helps to reduce the labour cost as excess staff can be identified and thereby overstaffing can be avoided. It also helps to identify the available talents in a concern and accordingly training programmes can be chalked out to develop those talents. It helps in growth and diversification of business. Through manpower planning, human resources can be readily available and they can be utilized in best manner. It helps the organization to realize the importance of manpower management which ultimately helps in the stability of a concern. Human Resources Planning Process The stating point of human resource planning process (HRPP) is the determination of corporate or organizational goals. This will now help us to have a clear vision of the future aspiration of the organization and plan towards the realization of its objects. Identify the direction the organistion wants to take to achieve those goals e.g through the introduction of new technology, a new project of by diversification. This will then be translated into human elements needed for the actualization of the set objectives. Take inventory of current manpower position to determine future needs.Information such as educational qualification, skills , experience, type of job, sex, age and geographical location should be considered in planning manpower needs. In other words, we have to take stock of our current manpower to enable us forecast what we need in future. This involves job analysis, job description and job specification A manpower audit is equally important: This will show the actual number of employees on the establishment which will form the basis of operations. For instance, if there is manpower deficiency, the organization could correct the situation through its personnel/administrative programmes. This could be achieved through the following means. Recruitment Training and staff development Promotion and transfer etc The purpose, then, for establishing a human strategic plan is to: Decide where your department is going over the next three to five years Establish an action plan (tactics) to get where you want to go Help your staff focus on the truly important activities Define the resources youll need to accomplish your objectives Create a plan to acquire necessary resources Advantages : There are many advantages of human resource in an organization some of them include: Human resource helps in employee management: There are many advantages that human resource provides in an organization but the foremost advantage of human resource in an organization is the assistance it provides in Recruiting staff and in training employee. The human resource department is mostly responsible to develop the systematic plan according to which they hire the staff and help to build a professional work team. There are series of strategies that the human resource system implements in employment appointing which includes: Allocated training sessions for employees Develop test plans for employee To manage and analyze employee interviews To create internship opportunities Human resource provides consultancy: There are many issues that the employee or work-team of an organization faces. The advantage of human resource is that its a medium which provide all the consulting that a employee needs and also answer general queries. Human resource is very effective in an organization to settle down any managerial dispute or employee problem in a professional and proficient manner. Building business plan : On more advantage of human resource is that these departments actively participate in business and marketing decision. The human resource system comprises of highly dedicated professionals who have the ability to devise new plan and implement marketing strategies that would bring more business and capital to the organization. Forethought of business : Human resource also deals with the long-term management of the business. This department evaluates the future scope of the business and devises strategies which would be profitable to the organization in the longer run and bring in stability to the business and provide it an established medium to stand on in the future. Building public relations : Human resource also helps the business and commerce to make public relations and built a proper referral system. It is very necessary that the business develops an association with other businesses in the market so it could propel its earning through collaboration with other business sectors. The human resource department arranges seminars, business meetings and official gathering for the company so that it gets acquainted with the market and other businesses. These advantages therefore clearly illustrate how important the human resource is for an organization. Whether the business is small or its a big budget industry, building and maintaining a high profile human resource system is very necessary if the business wants to avoid disputes and problems in the longer run. The human resource can be deployed in a small organization at a low scale by hiring minimal staff and growing it gradually as the business progress. Disadvantages : More Time Consuming Future Uncertainity Coordination with other managerial function Management Information System Resistance from employees It is depend on company future activity and current activity. Future is uncertain then manager have a problem to make a best alternative. Summary : Delphi system involves the use of large number of experts and managers who are required to present their own idea of future manpower or human resources requirement for a particular time. They are expected to fill questionnaires on human resources needs in each unit, section or department within the organization. These statements and assumptions are passed anonymously to others by an intermediary. These inputs are reviewed and analyzed by different experts and managers until a final forecast paper on human resources needs qualification, skill, experience etc, is acceptable by the experts/managers. It is the belief that inputs and criticism of experts before a consensus forecasts was accepted would make it more accurate for implementation in the organization. This method has been shown to produce better one year forecast than the linear regression analysis. It is m mostly used to generate predictions. It is however criticized because of the problem of synchronizing or integrating the opinions of experts. Nominal grouping technique: This is another type of expert forecast. With this system, managers/experts are brought together to discuss for about 10-20 minutes. Their views ,ideas or criticisms are listed on a sheet of paper before a consensus is reached. This system is advantageous in that experts are brought together to discuss unlike the Delphi technique. It is also use to identify orgnaisation problems and proffer solutions to them. This system is similar to managerial judgment forecasting method used in small organizations that are not rich enough to have data banks for their human resources information and job analysis

The Mysterious Gatsby in The Great Gatsby, by F. Scott Fitzgerald Essay

In the novel, The Great Gatsby, by F. Scott Fitzgerald, we know that Gatsby, the main character, is a mysterious man who doesn’t seem to show much personal growth throughout this book. Although, we do learn a lot about him through what the other characters reveal. We learn many different things about Gatsby through these rumors that it helps give us a better understanding of things. In the beginning of this novel everyone seems to know, or at least have heard, about Gatsby. He is talked about a lot and it is manly in a good way. Gatsby appears to be a very powerful person who also has a lot of respect from people. He has a very strange and kind of mysterious personality. For example when he has his party’s, usually on ever Saturday night, he seems to isolate himself from ...

Sweatshop Labor: Wearing Thin Essay example -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  For most people in the United States, the term â€Å"slave to fashion† relates to an individual’s desire always to be wearing the latest fashions from trendy clothing lines. In a twist of supreme irony, the designation applies much more literally to the legions of poverty-stricken sweatshop laborers worldwide who toil away under miserable conditions to produce the snappy apparel that Americans purchase in droves on a daily basis.   Ã‚  Ã‚  Ã‚  Ã‚  Conditioned by a media that places considerable emphasis on possessing a stylish wardrobe, the majority of U.S. consumers are far too awash in their own culture -- one that is notorious for the value it places on material wealth -- to be sensitive to the plight of these indigent foreigners. And although the US media’s fleeting scrutiny of sweatshop conditions five years ago did make the issue a greater part of the national consciousness than ever before, not enough people changed their buying habits as a result -- or at least not enough to make a dent in the all-important bottom line of guilty corporations. Indeed, major American retailers of clothing and other apparel products have not changed this despotic element of their business practices in the least despite the negative publicity; in fact, they continue to exploit laborers in foreign, mostly Third-World countries to an alarming degree.   Ã‚  Ã‚  Ã‚  Ã‚  The scope of the problem is such that hundreds of residents in a town as small and isolated as Santa Cruz have at some point been employed in sweatshops in impoverished nations. Santa Cruz resident Lorenzo Hernandez endured years of mistreatment at a Doall Enterprises factory in El Salvador before immigrating with his wife and two sons to Santa Cruz in September, 2000. He now works full-time as a cook at Tony and Alba’s Pizza in Scotts Valley, and while he scarcely earns above minimum wage in his current position, it represents a substantial improvement to the abject conditions under which he labored for so many years in his home country. â€Å"They treated us very badly (in El Salvador),† Hernandez said. â€Å"I earned not enough to live on. My family could only buy two shirts and pants (per person), and we were always hungry. I worked 14, 16 hours a day but still did not make enough.†   Ã‚  Ã‚  Ã‚  Ã‚  Hernandez speaks and moves with the languor of a man... ...ation or escape in religion. Fittingly, while more affluent people in the United States disregard the reality of sweatshop labor because they are preoccupied with trying to sport cutting-edge fashions, the people of Ciudad Juarez seek to disguise their realities because they are so painful.   Ã‚  Ã‚  Ã‚  Ã‚  Faced with such unsettling tales of human suffering, Saganovich remains resolute: â€Å"Wal-Mart is simply looking out for its best interests, and this alleged mistreatment of foreign laborers isn’t anywhere near as bad as a lot of people make it out to be. The people who are speaking out so strongly against us are little more than a type of propagandists with their own agendas. Nobody forces anyone to work anywhere, and a lot of them are coming to America and making better lives for themselves.†   Ã‚  Ã‚  Ã‚  Ã‚  Hernandez is one of a relatively small number of lucky immigrants who have realized a greater level of wealth and comfort in the States, but he will never forget the anguish his previous jobs brought him and his compatriots. â€Å"It’s great, I can afford clothes and food here now,† he said. â€Å"But I try to buy from stores (that) don’t have sweatshops.†

History of China

(1) During the start, when the first settlers came to China, the Chinese have been an extraordinary civilization, from its philosophies to technologies. It has been ruled by Emperors who have tried to unite China. Those who were successful were usually blessed with a Dynasty which lasted for a while. The Chinese have prospered and suffered. The ancient history of China reflects the beauty of Chinese ancient culture and morality. With more than 5000 years of history, China has a wonderful culture and splendid civilization. History of China) China’s history is told in traditional historical records that take us back to the three sovereigns and five emperors about 5,000 years ago, enhanced by archaeological records dating to the 16th century BC. China is known as one of the world’s oldest continuous civilizations. From the oldest resident in China and the oldest dynasty, Xia dynasty, there have been millions of well-known people who made great contributions to the harmony, unity and growth of Chinese civilization.They contain emperors such as, Hanwudi (Emperor of Han dynasty) and Li Shimin (Emperor of Tang Dynasty), famous scholars such as Confucius (Great Educator/Guru in Spring and Autumn period), and great scientists like Zhu Chongzhi and Zhangheng. It is their great contributions and efforts that made China appealing and pleasant today. (History of China) Chine has a continuous civilization and the world’s oldest people, consisting of states and cultures dating back more than six millennia.China has the world’s longest continuously used written language system, and is the source of many major inventions, such as what the British scholar and biochemist Joseph Needham called the ‘’four great inventions of Ancient China’’, paper, the compass, gunpowder and printing. China’s cultural area of interest, historically, has spread across East Asia as a whole, with Chinese religion, customers and writing syst ems being taken to great extent by neighbours such as Japan, Korean and Vietnam. China Facts and History) China, with a population of more than one billion people, is a country full of marketing potential. Having so many potential consumers, it usually gives out a positive attitude on how any product could reach its target audience. Nonetheless with a country so rich in history and culture, there are many factors to be taken in account by marketers. Some of the most important and influential elements would be the monetary policy, currency system, market agreements and environmental factors of the country. Overview of China's History) China’s business structure has been fluctuating from time to time. During 1976 to 1985 a ten year plan stressed improvement in economic management and a bigger role for private and collectively owned (as opposed to state-owned) enterprises. They still continued to attract western technology and investment and did a program of incentives to increa se agricultural production. New policies were introduced in 1984 which called for further delegation of economic planning and for growing reliance on market forces to figure out the prices of consumer goods.Since the early 1990s the government of China continued to ease controls on the economy. While taking a look at China’s history from a business structure, it is essential to check their economics background and other factors such as National Output, Labour, Communications, Commerce, Government and more. During the 1990’s China’s business structure started improving. The annual gross domestic product (GDP) of china was about $544. 6 billion.Agricultural outputs (which also includes some small-scale industries in rural areas,forestry and fishing) started increasing and accounted for about 24 percent of domestic income and industrial output (which includes manufacturing,mining, electricity generation, building and construction) accounted for 42 percent. Chinaâ⠂¬â„¢s labour force is one of the important facts in their business structure, their labour force in 1996 was estimated at nearly 584 million people. China has issues with unemployment and underemployment because of fast amount of population growth rate.About one-quarter of the populations was 15years of age or younger during the 1990s, therefore it was assured that a huge amount of young people will enter the labour force each year. (Overview of China's History) About 60 percent of their labour force consists of agricultural workers. The circulation of commodities in China made a huge change in 1979, state-owned enterprises have been unbound to obtain few of their supplies and organize a part of their product on the market; extensive use of advertisement as a source of information has also been clear.Over the years the reorganization of commerce in urban centers, has brought about a rapid growth of collectively and individually owned businesses, such as restaurants, teahouses, inns , hairdressing establishments, photography studios, tailor shops, and all types of repair and maintenance services. (Overview of China's Marketing History) It is very complex to identify exactly when theTextile industry started. Archaeological studies imply that the first textile, different from fur or skins sewn together was felt (non-woven) cloth created by compressing and condensing woollen fibers.It is believed that the locations where textile was first used are; Egypt, India, Turkey and China. Ever since ancient years, China was a strong player in the textile market. Textile production in China from the earliest evidence were cocoon of bombyx mori, the domesticated silkworm, which happened to be found in Xia, Shanxi, which was dated around 5000 and 3000 BC. Around just about 4000 BC the first textile fragments were found in Yuyao, Zhejiang. Scraps of silk were found in Huzhou Zheijiang, which happened to be back to 27000 BC. China's Textile and Clothing Industry) Since 1949 tex tile and clothing has been one of China's traditional industries and has remained as one of the important industries in modern China. This industry has experienced serious reforms and reached high growth for a long period of time. China has turned into the world's largest exporter and producer of many products in this industry. Chinese firms concentrate on the low-end product markets. They are still very poor in management and marketing skills.Technologies in this industry are not yet advanced and profit margins are pretty low. (China's role in the Global Textile Industry) Around 1979 China completely started its foreign trade, In 1979 China solved certain trade restrictions, paving the way for increases in the relatively small foreign investment and trade activity and by the early 1990s yearly exports totalled about $92 billion and imports about $104 billion. (Facts and History of China) China’s success has been primarily due to manufacturing as a low-cost producer.This is q ualified because of a combination of cheap labour, good infrastructure, relatively high productivity, favourable government policy and possibly undervalued exchange rate. (History of China) 5000 years have passed and the Chinese nation and society are welcoming much development in the 21st century. With the collective energy of 1. 3 billion people, China will enter a new phase in the 21st century and create a miracle for it people and the world. (History of China) .

Analysis of ‘The Death of a Moth” Essay

Virginia Woolf is a British writer born in 1882 and she died a horrific death in 1941. She jumped unto River Ouse wearing an overcoat filled with rocks. She committed suicide as she was depressed and has a pessimistic feeling towards life due to a mental illness she has been cursed with. She wrote ‘The Death of the Moth’ in 1942. This essay contains a wide variety of rhetorical devices that makes it intriguing. Although the essay is short, she wrote a detailed story with an underlying metaphor. In this non-fictional essay, she effectively conveys her ideas through the use of figurative language. She uses an extended metaphor in which the moth symbolizes humans in the way it lives its life. The essay entraps the reader into the outgoing struggle of our own mortality. Throughout the essay, the reader becomes aware of the tragedy that all life has to offer and that is the inevitable death. The theme is not lucid in the beginning. But in the latter part of the essay, one can deduce that the moth actually symbolizes humans and life. In the essay, she illustrates the struggle between life and death. Her purpose in writing this passage is to depict how pathetic life is in the face of death, and to garner respect for the awesome power that death has over life. Throughout the essay, death is described from many different angles. The purpose of this is to remind us of the power that death has over life. She shows us the death is certain and unavoidable. She does not convey this message with logic, but with instead with emotions, feelings, and implicit ideas. She makes us feel the death of the moth to impart us a more complete understanding of the eternal power of death. She uses several different types of figurative and literary language. As mentioned earlier, the essay is an extended metaphor. She used simile several times. For example, â€Å"†¦ until it looked as if a vast net with thousands of black knots in it had been cast up into the air. † In this simile, she describes a gathering of crows in the trees outside her window. In addition, she uses parallelism, which occurs when she writes: â€Å"That was all he could do, in spite of the size of the downs, the width of the sky, the far-off smoke of houses, and the romantic voice, now and then, of a steamer out at sea. † A good example of hyperbole is present when the author describes: â€Å"One could only watch the extraordinary effort made by those tiny legs against an oncoming doom which could, had it chosen, have submerged an entire city, not merely a city, but masses of human beings†¦ † By using such a simple creature’s struggle against death as a metaphor, Woolf creates a beautiful essay on the fragility of life. Her simplicity and detail keeps her essay from becoming overcomplicated, overly dramatic, or depressing. It was a surprisingly light and meaningful essay on an event that most people would probably overlook.

Religion Assignment Example | Topics and Well Written Essays - 2000 words

Religion - Assignment Example The ultimate reality is the ultimate basis of every human problematic in every religion (Streng). In Christianity, for example, the human problematic is death and eternal torment in hell, and the ultimate reality, which is the God in the Christian Bible provides the basis and explanation for the existence of this human problematic. In the case of Christianity, death and eternal torment in hell is caused by sin, which has its roots in the original sin of Adam and Eve that led to the fall of man. On the other hand, the ultimate dimension is the way of changing the human problematic. Every religion or religious movement, after identifying the cause, seeks to find a solution to the human problematic and employs a number of solutions like rituals, prayer, consumption of organic foods, and other things. Ultimate dimension is supposed to inspire someone to change his current situation or to find a solution to the human problematic. 2. Cultural dimension is the actions that someone takes as a group in order to reinforce the community and to increase church attendance as well as to consider marriage and funeral rites. Whatever is personal must always go harmoniously with culture. One aspect of cultural dimension is the historical conditions upon which a particular belief or system of belief evolved (Streng). For example, during the time of Jesus, the political scenario was turbulent because of the conquest of Israel by the Romans, and that the Jews were persecuted by the conquerors. This was the time when Jesus rose and led the people into defiance of Roman authority. The transformative power that was evident in his preaching was the result of the cultural dimension of belief, which means that there was shared religious intent among the Jews who opposed Roman rule. This sense of unity somehow turned into a system of faith and belief. During the time of Muhammad, he was in a cave in a religious retreat when the A ngel Gabriel appeared to him in a dream, and

Pharmacology ( Paramedic ) Essay Example | Topics and Well Written Essays - 750 words

Pharmacology ( Paramedic ) - Essay Example the incremental cost-effectiveness ratio of Ipilimumab as obtained from a similar research, the cost effectiveness of ipilimumab was found to be $78,218 per life year gained (Barzey et al. 2012, p. 73). This means that the ipilimumab is more cost effective. Adrenergic drugs are the pharmacological compounds that stimulate adrenergic nerves directly. They do this by mimicking the action of epinephrine or adrenaline in the body or stimulating their release. These drugs are used I treatment of life-threatening disorders including asthma, cardiovascular conditions such as cardiac arrest and in allergic reactions. Adrenergic receptors are widely distributed in the body and these drugs act on these receptors. However, their selectivity determines the receptors that the drug group will act on and hence the efficacy and side effects. There are two major groups of adrenergic receptors, which are alpha-receptors and beta-receptors. Those that act selectively on alpha-receptors are associated with constriction of blood vessels especially in the bronchial mucosa and relaxation of gastrointestinal smooth muscles. Those that are beta selective relax bronchial smooth muscles and dilation of bronchi. The beta-adrenoceptors also increase the heart rate and contractility of the heart. This means that using a drug such as salbutamol, which is a beta-adrenergic receptor agonist in asthma will be effective in causing dilation of the bronchi and hence relieve of symptoms. In addition, the drug will cause a considerable increase in heart rate and heart contractility as side effects due to its action on the heart muscles (Baker 2010, pp 1048-1061). The enzyme phosphodiesterase-5 is responsible for the degradation of cGMP in the smooth muscles of small blood vessels especially in the corpus cavernous of the penile shaft. The enzymes are also present in the arterial smooth muscles of the lungs. Inhibitors of this enzyme relieve erectile dysfunction and pulmonary hypertension. Since

Dude Essay Example | Topics and Well Written Essays - 500 words

Dude - Essay Example For example, when I see an acquaintance who I would like to greet, I would normally say: â€Å"Hey dude, good to see you. What’s up?† This meaning was validated in the Merriam-Webster Dictionary (par. 3) as it revealed â€Å"fellow, guy —sometimes used informally as a term of address†. The distinctive element here is that the word is used as a term of address. In other circumstances, dude could mean a guy who wears fashionable clothes or accessories that caught my attention. In this case, I could blurt out: â€Å"Wow! That dude surely dons flashy outfit with such colors, prints and all that bling!† The meaning I want to relay is the fact that the person is dressed in a certain style or fashion worthy of attention. Another meaning of dude for me refers to a person who seem be unfamiliar with life in the city and could be coming from a rural area or from another culture. In this situation, I would use dude as: â€Å"Look at that dude, he seems to be lost or something? Do you think he needs help?† This meaning was likewise validated in Merriam-Webster (par. 2) as â€Å"a city dweller unfamiliar with life on the range; especially: an Easterner in the West†. By manifesting expressions or gestures that indicate unfamiliarity with the surroundings, a person who is new to the environment could be called dude. When the term needs to be explained to people who are learning the English language, one could indicate, in addition to the meanings mentioned above, that dude simply refers to a person, male in gender, who is being referred to or addressed by young people from contemporary generation. Explicitly, this definition appears in the learner’s dictionary portion of Merriam-Webster (par.4) as â€Å"[count] chiefly US slang: a man —used especially by young people†. This definition encompasses the rest of the meanings expounded previously. I was surprised to see from Merriam-Webster (par. 7) that the origin for this term is unknown

What moral obligations do we owe foreigners Essay

What moral obligations do we owe foreigners - Essay Example Concluding into having many foreigners residing in developed regions of a country. The most immigrants are found in the US, illegal and legal citizens combined. Many of those people feel out of place and do not have enough money for getting necessities such as food and shelter after crossing the border. This is where the government should act and provide medical and financial assistance to these foreigners in order for them to settle. After all many of the countries these foreigners belong from have provided us with trading goods. There is an unlimited amount of international trading taking place in the world, companies which had started off as small businesses are now going global because of their exceptional goods and services have a greater demand around the world which then expanded and grew larger than life which is the ultimate goal of a business. The government promoting the idea of a free trade agreement, which is a pact between two or more countries which carry out trading with very little or completely eliminated duty which a form of imported trading tax, making it even cheaper for the products being traded and making the companies more profit out of it. Countries like China, the most industrialised country in the world have signed the Free Trade Agreement with the US. This has also provided employment for foreigners by working in trading companies. However a disadvantage of such Free Trade Agreement is that the domestic businesses fail to get the governments aid as nowadays the populated prefer imp orted goods over domestic ones. (Fabre, 2007) It is always difficult to realise the moral obligations we owe to people who are not our fellow citizens. These obligations can be seen as 4 different basic views: Skeptic, who simply deny any obligations or duties beyond borders and those people who who fall under the rest of the three views and admit that

Risks in Becoming Oneself in Society Essay Example | Topics and Well Written Essays - 750 words - 5

Risks in Becoming Oneself in Society - Essay Example The first risk that is related to becoming oneself is related to the culture and the surrounding pressures that are in each environment. This comes from the pressures that others place on you, specifically which can cause one to lose their true self. In my instance, I find that there is a lot of pressure that comes from different social groups. The first social group that tries to define my personal identity is the peer group that I am surrounded by. Going to college is one that automatically changes this peer identity and leads into a definition from the old group to the newer groups that are into different activities and concepts. However, neither of these groups can truly identify the personality and the true self. Understanding which parts of my identity fit into this group, as well as which I have to overcome, both create a different risk. Some of the risks is one that is established with my choices of identity and what will be accepted, while others relate to what doesn’ t fit into groups and how to approach this within different groups. The second concept that applies to my identity and the way that it is redefined by different social groups is with the family and surrounding friends in different age groups. Most of the relations that I have outside of school and from the college environment are older than I am. This is related to the identity that most expect me to have at the age of 17, as well as how this relates to the expectations of the age, culture, and understanding at this age. Family and older acquaintances often assume that I will act or be a specific way, which causes a loss of respect. This identity is one that continuously has to be battled and approached with changed attitudes so the idea of my age doesn’t interfere with the inner belief of who I am.

A Streetcar Named Desire Film Analysis Essay Example for Free

A Streetcar Named Desire Film Analysis Essay These actors take on the difficult task of bringing two complex, emotional characters onto the silver screen. With spot-on reactions to each others theatrical advances, the pair create an experience that is both enjoyable and expressively coherant. Vivian Leigh was cast for the role of Blanch DuBois for various reasons. She was white, slender, beautiful and had already acted in several other films. Tennessee Williams, the author of the original play, saw Leighs performances in plays such as â€Å"The School for Scandal† and â€Å"Antigone†, and decided that she was perfect for the role. All that Leigh needed to change was the color of her hair, which was originally black. Leigh does a splendid job of portraying Blanches ascending insanity by seamlessly transitioning from melodramatic anguish into her signature faux semblants, or pretense. An example of this is the scene where Blanche sits alone in Stellas apartment crying until a delivery man comes to the door. Blanche is then quickly transformed into a mysterious temptress who seduces the young man into kissing her. Leighs uncommon ability to switch from such extreme emotions brings a refreshing distinction to the film. Blanches eccentric and offbeat personality requires a talented actress to be be fully realized. Leighs acting style works well with the other actors, and expresses a coherence so profound that one might often forget that she is acting. The role of Harold Mitchell was one that needed to be fulfilled in order for the script to make sense. Mitch is described as being two hundred and seven pounds, six foot one and having â€Å"a massive bone structure†. His physique is an important aspect of his character, thus making it imperative for the actor to meet these conditions to be casted for the role. Karl Malden is tall and bulky, with a large nose and a receding hairline. These traits accenuate Mitchs awkward demeanor and informs the audience of how lonely he is without him having to say it. Malden also shares Leighs ability to transition between emotional extremes. For instance, in the beginning of the scene where Mitch confronts Blanche about her lies, he is silent. Though after hearing more of her absurd grip on reality, he snaps into an aggressive brute who pins Blanche to the wall. Maldens on-screen chemistry with Leigh is apparent throughout the film, and is believable the entire time. Vivian Leigh and Karl Maldens performances perfectly depicted the tragic twosome that is Blanche and Mitch. With Leighs seamless transitions of polar-opposite emotions and Maldens angry yet passsionate fits of rage, the two give what are easily the best performances of the film. From their intriguing introductionto their dreadful departure, no purer chemistry has been captured so passionately.

Prevention of pressure ulcers: nurses’ sole responsibility

Prevention of pressure ulcers: nurses’ sole responsibility Pressure ulcer is a major health problem. According to previous 10 years nationwide studies, 10% to 15% of the general population suffers from chronic pressure ulcers. In addition, Reddy, Gill and Rochon (cited in Walton-Geer, 2009) approximated 60,000 patients every year will die from hospital acquired pressure ulcers and the treatment of these wounds costs approximately $11 billion per year. These findings are significant in some areas such as patients in intensive care units, critical care units and nursing home residents. These situations cost patient in terms of suffering, impaired quality of life, reduced independence and even increased morbidity and mortality. The patients delay in hospital discharge and decrease the efficiency and efficacy of health services. The health industry is also concerned about lack of sources, work force hours to manage the problem. Various industries and government agencies are disconcerted to either treat these ulcers in early intervention or encou rage prevention (Lippincott Williams Wilkins, 2007). However, a good quality care is important in preventing these sores and nurses come at front to provide this care. In identifying the nurses attitude towards care and perception of barriers in that case may solve this situation. Search strategy The literature search was conducted by using the databases- Cinahl, Pro Quest, Pub med and Waiariki library catalogues. These databases identified the published studies, nursing journals and conference proceedings. The search engine used the terms for search were pressure ulcers and nursing, nurse and bedsores, nurse and hospital, pressure ulcer and patient, and nursing management and decubitus ulcers to search out the articles. The articles only written in English were retrieved for review. This literature review is based on the prevention strategies. Prevention and management of pressure ulcer is of major concern in health care system. Most of the studies revealed the appropriate knowledge of nurses for prevention. The gaps could be in the lack of performance in their practice. The hospital routines for early assessment and culture may be responsible for nurses to practice efficiently. Despite of increasing expenditure neither incidence nor prevalence is reducing. The attitude and supervision towards care of patient are significant review in whole populations generally. The search was wide to find the reliable material and needed to exclude some for relevance. The search boundaries were elaborated for nursing practice and attitude. The access to literature was sometimes limited to abstract only. Eighteen published articles were reviewed for possible inclusions in the final review. Among those ten articles were taken from previous conducted researches, three were the literature reviews and two relevant articles were based on life story of patients. One textbook and two non-research articles were kept for background information. The first line of defense in preventing the pressure ulcer development is the nurse practitioners behavior towards patient, nursing care by using various devices, patients status for devolving risk factors and hospital polices for further improvements. All ages were viewed as inclusion criteria with high-risk abilities. Four articles were more than ten years old and excluded to gather current knowledge for practice. One study was excluded because of emphasize was put on various positions of the patient that are inefficient for critical care units to take efforts in rising out of bed and were not valid. Two researches based studies were included to asse ss nurses knowledge in prevention and treatment strategies that were mainly researched for assessing the nurses knowledge about pressure ulcers and impact on practical decision-making skills and utilizations of various devices. The research literatures on pressure ulcer development filled the education and reliability assessment of nurses. One group of researchers created the longitudinal examination of hospital registered staffing to improve the quality of care and revealed the limited support for quality with number of registered nurses. These variations in favor of care presents a cross comparison of results, at best. Another research study revealed the influence of handling technique, and patients weight and disability that causes serious back injuries to nurses. One research supported computers for prevention and treatment of pressure ulcers at LCD hospital was included because the system reminds documentation to nurses. One life story article included tells about the negligenc e in care that leads towards the death of a woman, because of bone deep bedsores that remained untreated in last six months of her life. The selection criteria in three researches have been taken for use of preventive devices that underline the risk of pressure ulcers early assessment at time of admission. The potential inclusion admits a risk assessment tool, Braden scale in predicting pressure sore risk in hospitalized patients. However, two included studies exposed issues regarding the lack of clinical trials for effectiveness and the quality improvement implementations in nursing homes that associated with organizational culture. As the review included all ages, hospitalized and outside patients, one study assures about the sitting behavior of people lead towards building the risk of pressure ulcers. Nurses knowledge and attitude In 2004, Moore agreed the development of pressure ulcer is linked to nurses attitude, education and competence. Education increases awareness of the problem and gives a pathway for developing and maintaining competency. Thus, the successful prevention is dependent on staff knowledge, skill and attitude. This argument was underlined the content and quality of education, a major concern in decision-making. Hulland (cited in Moore, 2004) was able to identify nurses action, beliefs and opinion on pressure ulcer prevention and treatment. Anthony (cited in Moore, 2004) also agreed, however, nurses have good knowledge for prevention, still usage is inappropriate in practice. Maylor and Torrance (cited in Moore, 2004) supported the value of the attitude of nurses for preventive practices of pressure ulcers in clinical practice. Ousey (2010) accented the need of evidence-based education for whole staff involved in care of pressure ulcers. Another study by Wiechula in 1997 described the focus of quality improvement ought to on the appropriate education program that contains the instructions and guidelines of current and evidence based practice. The education program should include the etiology and risk factors along with risk assessment tools and application in demonstrating the positioning for prevention of pressure ulcers. In this study, the stress was also put on the accurate documentation and monitoring. Another cross-sectional study by a group of researchers explored the comparison between the knowledge among past time and present time nurses. The sample was large (n=522 nurses in 2003 compared with n=351 nurses in 1991), with written questionnaire method. The authors identified the knowledge of nurses in 2003 is better and nurses know the usefulness of preventive measures. However, the raised issue was again the knowledge did not come in practice in the organizations that monitored pressure ulcers (Hulsenboom, Bours Halfens, 2007). Comparing the views of all autho rs, one group of researchers conducted a one-time survey. Fifteen nurses were subjected to check the use of system increase their knowledge and skills. The study resulted in no effective knowledge about pressure ulcers and decision-making skills in practice (Zielstorff et al, 1997). Among various researches, one study by Smith and Waugh in 2009 uncovered the nurses knowledge of pressure ulcer prevention and treatment along with the perception of barrier in providing effective care. After using the Pieper Pressure Ulcer Knowledge Test among 96 nurses, the study revealed the nurses knowledge was higher significantly but the barrier such as the weight of patient, patients refusal, unavailability of equipments, not having enough time and staff was significantly considerable. Nevertheless, Mark, Harless, McCue and Xu in 2004 found limited support for enduring the belief that improvement in registered nurse staffing improves the quality of care. In addition, Skotte and Fallentin in 2008 s upports the barrier by assessing the low back load on health care workers while using preventive techniques such as repositioning and use of friction reducing devices that is higher than patients weight and disability. Pulkkinen (2009) explores this argument in an article about a health care workers second-degree criminal mistreatment. The evidence shows that the treatment for bedsores was not provided to Harrison and ultimately because of gangrene infection of bone deep ulcers, he died. Use of appliances in practice In 1997, Wiechula described the assessment of risk is important to consider causative and contributing factors that can eliminate the negative effects. This skin care assessment of patient should be at the time of admission, after change in condition and for long-term patients at regular intervals. Specifically, to relieve pressure, attempt should be put on positioning and turning frequently. The major concern was preventing contact on between prone areas and support surface by using devices such as pillows and foams and use of alternating pressure mattress for high-risk patients. Ousey (2010) explored the early detection and effective documentation of pressure ulcers is a key component of quality care if the nurses can identify risk development behavior appropriately. The study assures manual repositioning and pressure relieving support surfaces are important in preventive measures. The early detection includes the assessment within six hours of admission in hospital and in communit y settings; it should be at first visit of practice nurse. However, Wiechula in 1997 outlined, turning of patient every 2 hours is a reliable and cheap method of prevention. Schoonhoven (cited in Ousey, 2010) disputed the effectiveness of preventive measures in some patients. Based on this notion, Ousey agreed the pressure ulcer tool will be helpful for high-risk individuals if practice with professional jugdement. Stotts and Gunningberg in 2007 supported one evidence-based article for use of Braden scale, a good assessment tool. Considering the reliability and validity, Braden scale is affective to practice with the difference in patients culture. In the matter of devices in care of pressure ulcers, the Australian Medical sheepskin is a new pressure-relieving device is effective in relieving pressure with moisture absorbing capacities (Mistiaen et al, 2008). Gardner, Frantz, Bergquist and Shin (2005) explored another perspective study for measuring the wound healing is pressure ulc er scale for healing. When the workers apply this evidence-based tool at weekly intervals, it provides accuracy in differentiating healing of pressure ulcer from non-healing in tracking changes in pressure ulcer status. This study outlined the use of PUSH score can achieve changes during extended follow-ups during the time when pressure ulcers take more than 3 months to heal. As explained by Wiechula in 1997, massage on bony prominences ought to avoid and the ring shaped devices are ineffectiveness in practice. Ousey (2010) agreed the view of not rubbing the skin vigorously to prevent the damage of superficial and deep tissues. Interestingly, one cross-sectional study unveiled the use of these preventive devices and documentation is suboptimal even for high-risk patients. In practice, the documentation and preventive devices are important for all patients who are at risk and having pressure ulcers to note the status of patients. A research nurse to ascertain the use of pressure ulce r devices examined the patients. After examination, 68% patients were documented for pressure ulcers. Among those 15% of patients had preventive devices and 51% receive those were at high-risk. In multiple analyses, the type and stage of pressure ulcer were not associated with high-risk patient but the use of preventive devices (Rich, Shardell, Margolis Baumgarten, 2010). Similarly, Moore (2004) identified the use of pressure relieving devices are not as much helpful in reducing the prevalence of pressure ulcers without nurses positive attitude. Hospital policy The cost of treatment of pressure ulcers can be enormous and significantly run out the health system resources. According to Posnett Franks (cited in Ousey, 2010) the estimated cost for the treatment of pressure ulcer is between 1.8 billion pounds to 2.6 billion pounds annually. In 2009, Walton-Geer gave views on for the improvement in patient care the interventions should be initiated on evidence-based practice. Patients status AHCPR (cited in Wiechula, 1997) recommended the important link of malnutrition with the development of pressure ulcers. Wiechula (1997) indicated, on admission nutritional assessment should also be monitored such as weight changes, loss of appetite and decreased dietary intake. Patients with poor hygiene and skin moisture degrade the integrity of skin that further helps in developing sores. One literature review supported the components of Braden scale such as nutrition, sensory perception, evidence of moisture, activity level and mobility status are the most important predictive of developing risk of pressure ulcers. It is apparent in the study that the risk increases with the susceptibility of tissue tolerance and poor peripheral circulation that relates with poor nutritional status (Schultz, 2005). Ousey in 2010 outlined some intrinsic and extrinsic factors responsible for pressure ulcer development. Intrinsic factors included patients age, mobility, incontinence, medication, anem ia, thin skin, nutritional status and disease condition. The considered extrinsic factors were friction, moisture, poor handling and changing position. The stress was also put on initial assessment of all patients to improve nutritional intakes. Williams et al (cited in Ousey, 2010) considered poor nutrition and decreased tissue perfusion, the main cause of pressure ulcer development. Bain and Ferguson-Pell in 2002 considered the knowledge of sitting behavior of patients outside the hospital especially for wheel chair users who sit continuously for long time. The study tested the use of remote monitoring pressure distributing logger that keeps the record of sitting behavior after testing its feasibility. Phytochemical Method Silver Nanoparticles: Synthesis Phytochemical Method Silver Nanoparticles: Synthesis Phytochemical Method Silver Nanoparticles: Synthesis and Characterization The study of green synthesis of nanomaterials offers a valuable contribution to biomedicine at nanobiotechnology. This study focuses on the green synthesis of nanosilver from O. sanctum leaf extract and loading the nanosilver onto cotton fabrics and assessing their physical and biological properties. In this study, O. sanctum leaf extract was used as reducing agent for the synthesis of silver nanoparticles. When the silver nitrate solution was mixed with leaf extract, the color changes occur immediately in silver nitrate solution. Initially, the leaf extract was green, which turned yellowish brown on adding the silver nitrate solution. The color changes indirectly indicate the formation of silver nanoparticles. The color change was noted by virtual observation of O. sanctum leaf extract incubated with an aqueous solution of AgNO3. It started to change color from watery to yellowish brown at 4 h and dark pink at 24 h after incubation (Figure 1). It is due to the reduction of silver ions; this exhibits the formation of silver nanoparticles (Table 1). The color of the extract changed to intense brown along with threads after 24 h of incubation, and there was no significant change afterward. S.No. Time interval Colour change 1 0 min Dark green 2 10 min Pale green 3 30 min Reddish green 4 1hr Red 5 2 hrs Red 6 4 hrs Reddish brown 7 8 hrs Reddish brown 8 16 hrs Brown Threads 9 24 hrs Brown Threads Table 5. 1. Effect of leaf extract of O.sanctum on colour changes in silver nitrate solution at different time interval Biosynthesis of nanoparticles by time-dependent absorption spectrum The continuous formation of silver nanoparticles was investigated using UV-Vis spectroscopy, which has proven to be a useful spectroscopic method. The presence of silver nanoparticles was confirmed at a range of 200–600 nm. In UV-Vis spectra, silver nanoparticles can be shown by a SPR peak at around 400 nm, but a small shift (blueshift or redshift) in the wavelength of the peak could be related to obtaining —silver nanoparticles in different shapes, sizes, or solvent dependences. After 24 h of incubation, a typical peak of ÃŽ »max at 421 nm was obtained due to the SPR of silver nanoparticles (Figure5. 2). After the reaction time on adding of leaf extract reached 4 h, obtained silver nanoparticles showed a UV-Vis absorption peak, a characteristic SPR band for silver nanoparticles, centered at 400 nm (Figure 5.2). Figure 2, the intensity of the SPR peak increased with the increase in the reaction time, which indicated the continued reduction of the silver nitrate ions, whereas the increase of the absorbance value with the reaction time indicated the increase in concentration of silver nanoparticles. When the reaction time reached 12 h, the absorbance was increased and ÃŽ »max value was slightly blueshifted to 435 nm. At reaction time of 24 h, the absorbance value was also increased and blueshifted to 435 and 421 nm, respectively. At the end of the reaction (24 h), the absorbance value was considerably increased and there was no significant change in ÃŽ »max value (421 nm), compared with that at 12-h reaction time. FTIR spectroscopy analysis of biosynthesized silver nanoparticles FTIR measurements of the biosynthesized silver nanoparticle samples were carried out to identify the possible interactions between silver and bioactive molecules, which may be responsible for synthesis and stabilization (capping material) of silver nanoparticles. These were also to identify the possible biomolecules responsible for capping and efficient stabilization of the metal nanoparticles synthesized by leaf extract. Figure 5.3 shows the FTIR spectra of aqueous silver nanoparticles prepared from O. sanctum leaf extract. The presence of the signature peaks of amino acids supports the presence of proteins in cell-free filtrate as observed in spectral analysis. The silver nanoparticle sample shows peaks at 3313.48, 3193, 2976.90, 2883, 1670, 1452, 1338, 1196.78, and 1112.75 cm−1 (Figure 5.3). The peaks corresponding to protein and silver nanoparticles were found commonly present in the nanoparticles synthesized by leaf extract. X-ray diffraction analysis The crystalline nature of silver nanoparticles was studied with the aid of XRD as shown in Figure 5.4. The dry powders of the biosynthesized silver nanoparticles were used for XRD analysis. The diffracted intensities were recorded from 20à ¯Ã¢â‚¬Å¡Ã‚ ° to 80à ¯Ã¢â‚¬Å¡Ã‚ ° at 2à ¯Ã‚ Ã‚ ± angles. Many strong Bragg diffracted peaks observed at 27.82, 32.25, 46.22, and 76.63 corresponding to 126, 199, 131, and 24 height of the face-centered cubic pattern of silver were obtained. The average grain size of the silver nanoparticles formed in the bio-reduction process was determined using Scherrer formula and it suggested that the synthesized silver nanoparticles were crystalline. The size of the silver nanoparticles was found to be 26 nm, and it was determined using the width of the (126) Bragg’s reflection. In addition, yet some unassigned peaks were also observed suggesting the crystallization of biophase occurs on the surface of silver nanoparticles. Fluorescence spectral analysis Fluorescence spectroscopy is a type of electromagnetic spectroscopy which analyzes fluorescence from a sample. Figure 5.5 shows fluorescence emission spectrum from silver nanoparticles, dispersed in double distilled water. Fluorescence spectral analysis of silver nanoparticles used in the experiment was carried out to confirm the fluorescence emitted from the nanoparticles. A strong maximum at 431 nm wavelength and a quantum yield was 666.450 mV appeared in the fluorescence emission spectrum of O. sanctum leaf extract mediated silver nanoparticles. Potentiometry analysis of biosynthesized silver nanoparticles The biosynthesized silver nanostructure was shown and confirmed by the characteristic peaks observed in zeta potential, which will help to measure the diameter of nanoparticles with corresponding average zeta potential values, and also used for suggesting higher stability of silver nanoparticles. The reduction of silver ions to form nanoparticles was also monitored using a potentiometer. The large negative potential value could be due to the capping of polyphenolic constituents present in the extract. Figure 5.6 shows the results of time-dependent zeta potential analysis from 0 to 24 h of incubation period. A pointed reduction in the potential could be observed on 4 h of interaction, further indicating the formation of nanoparticles at this stage. The potential decrease from an initial value of 0.436 V for silver ions to 0.153 V at the end of 11 h (Figure5.6) was observed, after which the decrease in potential was gradual, decreasing up to 0.048 V at the end of 24 h. Zeta potential analysis of synthesized silver nanoparticles The zeta potential analysis was used to measure the electrophoretic mobility of the silver nanoparticles. The complex zeta potential is a parameter that is used to learn the surface charges and stability of nanoparticles. The zeta potential charges significantly affect the particle distribution and agglomeration of nanoparticles. The high zeta potential value indicates a high electric charge on the surface of the nanoparticles. It describes strong repellent forces among the particles, which prevent aggregation and lead to stabilization of the nanoparticles in the medium. The zeta potential of the nanoparticles formulated was only measured in systems that did not sediment after overnight equilibration. The alteration in zeta potential with a moment in time is shown in Figure 5.7. It can be observed that there was charge stabilization from 11 to 16 h, with the charge stabilized at around −57 mV. The zeta potential was −62 mV for the 14 h interacted samples, which further decreased to −35 mV for the 24 h interacted samples. SEM analysis of silver nanoparticles The morphology of silver nanoparticle was observed using a SEM instrument. The shape and size of silver nanoparticles were analyzed after 24 h of incubation using SEM as shown in Figure 5.8. In general, the nanoparticles were spherical with varying size ranged from 7 to 28 nm. Most of the nanoparticles were combined, with only a few of them scattered, as observed under SEM. The biosynthesized silver nanoparticles were mostly spherical. These were used to characterize the morphology, size, and distribution in aqueous suspension and were prepared by dropping the suspension onto a clean glass plate and allowing water to completely evaporate. It was evident that the ends of silver nanoparticles are brighter than the middle, suggesting the particles are encapsulated by biomolecules such as proteins in the Basil leaf extract (Figure 5.8). EDS analysis of silver nanoparticles The EDS spectrum (Figure 5.9) clearly identified the elemental composition of the synthesized nanoparticles, which suggests the presence of silver as the ingredient element. The vertical axis shows the counts of the X-ray and the horizontal axis shows energy in keV. The strong signals of silver correspond to the peaks in the graph confirming presence of silver. Biosynthesized silver nanoparticles typically show an optical absorption peak at 3.2 keV due to SPR. However, other elemental signals along with silver nanoparticles were also recorded, which were not observed for the biosynthesis of many other nanoparticles. TEM was used to visualize the size and shape of silver nanoparticles. Figure 5.10 shows the typical TEM micrograph of the synthesized silver nanoparticles. It is observed that most of the silver nanoparticles were spherical. A few agglomerated silver nanoparticles were also observed in some places, thereby indicating possible sedimentation at a later time. It is evident that there is variation in particle sizes, and the average size was estimated to be 26 nm and the particle size ranged from 8 to 45 nm. The natural products, namely glycosides, flavanones, and reducing sugars, are the main constituents of the O. sanctum leaf extract