Media Market Report of UK media outlet based on Mediatel Essay

Media Market Report of UK media outlet based on Mediatel - Essay Example Undoubtedly, the term ‘mass media’ is deceivingly a very simple term; however, it incorporates a wide variety of different institutions, which opposes each other in diverse scopes, techniques, and cultural frameworks. The purpose of these media institutions is same to provide information and entertainment to the general masses. The U.K. is among the frontline of these media institutions and shares a wide number of these media institutions with the viewers, both nationally and internationally. Being one of the most prominent and famous channel worldwide and obviously the U.K., the British Broadcasting Corporation has been able to cater the needs of the audience in the most effective and efficient manner. The purpose of this media report is to study, investigate, and discuss the subsidiary channel of the BBC, i.e. BBC One in reference to its performance, its audience and the revenues it has been able to generate. Moreover, the report will also highlight the past and future drifts, which the channel had observed and will probably witness in the future. When someone types this interesting three letters i.e. BBC on Google, you will be provided a list of different entertainments and services provide through a number of different mediums. The British Broadcasting Corporation (BBC), which came into existence in October 1922, however, the channel, which we are discussing in this report BBC One, was on aired on 2, November 1936 as the Flagship Channel of BBC. It was observed as the very first television channel rendering services to the audience in high resolution (Gray & Bell, 2013). The channel was renamed as BBC TV in 1960, until 1997 when it was again renamed to BBC One. Charlotte Moore is the present channel controller for BBC One since June 2013. The Channel because of its uninterrupted broadcasting of programs enjoys a variety of the audience in UK. There are different sister channels to BBC One including BBC Two, Three, Four, News, and BBC