Burger Machine SWOT Analysis Essay

As said in the paragraph above, Burger moulds brand name is its main trump out card in the burger pass out market nowadays. When Filipinos think of affordable burgers from burger stable, they would nigh equ exclusivelyy think of Burger weapon. This increases their chances for repeat and impulse buyers, which sets them apart from their competitors. Taste divagation from the partys strong brand power, the unforgettable taste of its burgers should be considered as virtuoso of its strengths. The company prides itself in creating special sauces as head as having its own special coleslaw. This allows the company to separate itself from its competitors and also helps in attracting more customers in the process. WeaknessesCleanlinessA stalls cleanliness is one of the most(prenominal) important determining factors of a companys billet. Stalls should unendingly be kept as clean as possible and it seems that Burger Machine does not exactly ad here to this kind of thinking. Burger m achine stalls ar usually old and rusty, for the company has not yet changed the way their stalls have been awarded and constructed all throughout these years. LocationLocation also plays a vital part of in the boilers suit cleanliness of a stall. Burger Machine stalls are usually located in dark, filthy, and dirty streets. This adds up to the overall unsatisfactory cleanliness of the forage stall. Management/ ServiceLack of proper stall management should also be considered as one of the weaknesses that are present in the company. Usually, one employee would be given the task of managing a Burger Machine stall. With all the foot traffic that the company can attract in one day, the quality of service that the stall can provide to its customers usually takes a hit, due to the lack of personnel. OpportunitiesHigh Demand for Western provender in the FilipinosFilipinos nowadays have adapted a westernized kind of expectation when it comes to eating food. The rise of burgers and se parate western types of food in the Philippine market are now starting to translate in a higher demand for burgers in the country. ThreatsEmergence of snappy JeepJolly Jeeps are mobile stalls that are seen mostly around ejaculate center agencies and other offices. They basically offer big variants of food, from rice meals to thumb foods. This baffles a threat to the company because of the fact that it can serve as an alternative for people with low budgets, who like to have a large-minded selection of food to choose from. Wide Expansion of narrow-minded Burger minute Burger, one of Burger Machines biggest competitors now operates in major cities and provinces in the country. Burger Machine prides itself in being the 4th overall in correspond number of stalls in the Philippine Market today. If competitors such as Minute Burger continue to expand to other regions in the Philippines, it can pose as a threat to Burger machine as well. CompetitionMinute BurgerMinute Burger has be en the Burger Machines greatest rival ever since the 90s. The company operates in major cities and locations around the Philippines and basically follows the same stage business concept that Burger Machine has been using all of this time. As of March 2012, the company has more than 130 franchisees, which operates in more than 350 stores nationwide. Minute Burger, just like Burger Machine, sells its products through the use of mobile cart. They also have a wide variant of burgers to offer to their market and also other food offerings here and there. Angels BurgerThe emergence of Angels Burger in the burger manufacturing started in the late 2000s. The company is one of the pioneering brands in starting the buy-one-take-one burger trend, which has been palmy as of late. With their prices positioned lower than brands such as Burger Machine, Angels Burger focuses on providing its customers a quantity of burgers, instead of its actual quality. Although there is no warm information, th at is available to consumers about the exact number of stalls that the company has, one cannot deny that numerous stalls of this franchise can be seen all around the Metro Manila region and is continuing to expand to other areas in the Philippines. Market NeedsQuick Food ServiceWe are living in a fast-paced world and everybody judges for a food source which can provide them with a quick, but substantial meal. gaudy Food AlternativesPrices are going up each year from fluff prices to other necessities. People nowadays are thriftier when it comes to buying food. They often generation have daily budgets, in order for them to go about their business without a fuss. Thus, it leads to the market to prefer food stalls, which are heavy in the stomach, but light in the pocket as well. Market TrendsBuy-one-take-onethe likes of it is said in the aforementioned part of this paper, people nowadays seek to find the most bang-for-the-buck food alternative, and promos just like buy-one-take-one have been a necessity, most especially for lower market segments.